Values and Vision


Creating client value: Delivering the best services allowing the client to grow with their business, perform at a higher level and create greater success throughout.

Accountability: Infusing a sense of accountability amongst the client’s employees, helping both the company and their people grow with their systems and processes.

Retaining best talent: Attracting, nurturing and retaining the best resources for our business, giving them challenging, growing and healthy work environment.

Integrity: We believe in working with honesty, taking responsibility for our actions and adhering to our ethical and moral principles.

Quality: We emphasise on delivering the highest quality services possible.

Respect: Fostering a trusting, open and inclusive environment and treating each person in a manner that reflects SMYL’s values.


Our vision describes what we need to achieve in order to continue achieving long term, sustainable and quality growth.This vision framework serves as a road map and guides every domain of the business.

Passion: We have a passion to help companies realise their potential, a passion to excel in all areas and a passion to succeed.

Commitment: We are committed to provide the best quality solutions to suit the client’s needs.

Perseverance: We persevere through any obstacles and difficulties to provide our client with the solution they need.