AI and Microsoft Cloud specialists

Innovative solutions using AI and Microsoft Cloud

20+ years of AI and Microsoft expertise, delivering solutions that drive real business value.

Organisations we work with, in the UK and abroad
EY Close Brothers Howden Northgate Aliaxis AMEC Lebara LexisNexis DMG Events
What we do

Four practices. One job: deliver results.

We take the time to understand your business, and stay involved from strategy through deployment and into the long term.

01 · AI First

AI strategy to production

AI strategy, use case discovery, rapid proof of concept and production AI solutions built with Copilot Studio, Azure AI and leading models from OpenAI and Anthropic.

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02 · Advisory

Strategy & readiness

Digital strategy, solution assessment, business case and upgrade approach informed by AI frameworks and tools like Microsoft Catalyst.

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03 · Implement

Lean, AI accelerated delivery

Short cycles, with real users in the room from week one.

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04 · Support

Global, SLA backed support

Application support, project support, training and skilled resources for AI, Dynamics 365 and Power Platform, so your platform keeps getting better.

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Products we deliver on

Microsoft's full business stack, applied to your problem.

We are Dynamics 365, Power Platform and Copilot Studio specialists. We help you pick the right combination, and stop you implementing what you don't need.

Microsoft Dynamics 365

Comprehensive ERP and CRM to run your operations and manage customer relationships.

  • Sales · Customer Service · Field Service
  • Finance · Supply Chain · Business Central
  • Marketing & Customer Insights

Microsoft Power Platform

The low code suite for custom apps, automation, analytics and AI agents.

  • Power Apps for custom business apps
  • Power Automate for workflow automation
  • Power BI for analytics & dashboards
  • Power Pages for external portals

Copilot Studio & AI Agents

Conversational AI agents that read your data, run workflows and act on your behalf.

  • Agentic AI for multimodal inputs
  • Power Apps & Dynamics integrations
  • Extend Microsoft 365 Copilot
  • Conversational orchestration & governance
Microsoft Dynamics 365 · Our specialism
CRM · Sales · Customer Service

Microsoft's CRM platform, configured around how your business actually sells and serves.

As a Microsoft partner we implement and support Dynamics 365 Sales and Customer Service, giving you one pipeline, one case queue and one customer record. It is built on the process your teams already run and the Microsoft tools they already use.

SalesPipeline · Quotes · Forecasting
Customer ServiceOmnichannel · SLAs · Knowledge
Copilot & AIDrafted replies · Deal signals
ImplementationDiscovery · Config · Training · Support
OGRE · Our product
Dynamics 365 · AI · Telematics

Software for vehicle hire, rental, leasing and service management.

OGRE is an AI powered digital platform covering the entire lifecycle of your rental assets, from acquisition through lease, rent, sale and service. It's priced by subscription, built on Microsoft, and goes live in weeks with our AI driven rapid implementation.

ContractPipeline · Quote · SLA · Onboard
SourceBuy · Kit · Build · X-Hire
OrderRent · Contract · Lease · Logistics
MaintainCompliance · Incident · Service · Warranty
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Why SMYL

Expert partners. Fully invested. Results that matter.

Every project has a dedicated team behind it, and we bring an outside perspective that can open up options you hadn't considered.

0+

Years combining business architecture experience with AI automation.

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Programmes delivered across AI, Dynamics 365, Power Platform and integration.

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Of customers keep us on after go-live for support and improvements.

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Years of team expertise in business transformation and AI strategy.

SMYL team session
How we work

Built different. Delivered faster.

The technology blueprint has changed as AI transforms modern delivery. We help organisations harness this shift by embedding robust architecture and smart automation to accelerate your timeline to measurable value.

  • One lead, start to finish

    Your engagement lead has 10+ years of enterprise delivery experience and current AI knowledge, involved from kickoff to go-live.

  • Two-week increments

    Short cycles with real users in the room from week one. You see working software early and can change direction while it is still cheap.

  • Partnership linked to value

    Our success is tied to metrics that matter to you, like utilisation, cycle times and cost to serve.

  • AI First methodology

    We apply AI at every stage, from discovery and design through build and support.

Customers

Solutions built to scale with your business.

A few of the businesses we've worked with, in advisory, product delivery and AI.

"
SMYL is far more than a software provider; they are true innovation partners. Their expertise in AI and enterprise strategy helped us rethink our operational capabilities. The collaboration was efficient, forward-thinking, and delivered tangible results for our team from day one.
HO
Head of Operations
"
I've loved working with you! From our daily chats and walkthroughs to tackling tough problems together (and navigating a few tricky moments along the way), it's been a blast. You always listen, adapt, and bring so much heart to everything you do for the business. You made collaborating completely effortless.
BM
Billing Manager
"
Throughout a period of significant organisational change, SMYL has been a steadfast and reliable partner. They navigated the complexities of building and deploying our new solution seamlessly. Since the initial rollout, SMYL has continued to deliver valuable functional enhancements alongside a robust, dependable support model.
HB
Head of Business Systems
Talk to a specialist

Bring us your challenges and your vision for growth.

One call, no pitch deck, just an honest read on whether we can help and what we'd do differently.