A SMYL product · Dynamics 365 · AI · Telematics

OGRE. The complete platform for fleet, rental and high-value assets.

Al-powered, Microsoft-backed, and subscription-priced. OGRE integrates advanced cloud analytics, telematics, and mobility into a unified platform—empowering vehicle hire businesses to efficiently manage, grow, and transform their operations.

Book a demo ogre365.co.uk ↗ See the modules
WeeksGo-live with AI-rapid methodology
1 priceSubscription covers all ongoing costs
100%Built on Microsoft Cloud & Power Platform
OGRE solution

Covers the entire lifecycle of your rental assets.

From asset planning and acquisition through to lease, rent, sale and beyond AI and rich functionality tightly integrate processes, touchpoints and information. Together they let you take engagement with customers and stakeholders to new heights.

Mobile-first. Integrated with Microsoft Office and Teams. Designed for fleet operators, plant hire and asset-heavy businesses.

ogre365.co.uk ↗
OGRE C Contract Pipeline · Quote SLA · Onboard S Source Buy · Kit Build · X-Hire O Order Rent · Contract Lease · Logistics M Maintain Compliance · Incident Service · Warranty MOBILE · PORTALS · TELEMATICS · MS 365
Core modules

Four modules. End-to-end lifecycle. Built to work together.

Each module is a complete domain on its own — and they integrate seamlessly into a single Dynamics 365 solution with one data model, one user experience and one Microsoft cloud underneath.

01 — Contract

From pipeline to onboarded customer

Pipeline management, quoting, SLA configuration and digital onboarding — all the contract lifecycle in one place.

02 — Source

Acquire, kit, build, cross-hire

Asset acquisition, kit configuration, build management and x-hire integration for both owned and third-party assets.

03 — Order

Rent, lease, dispatch

Rental, contract hire and leasing — plus integrated logistics, dispatch and returns. All the order flow, fully connected.

04 — Maintain

Compliance, service, warranty

Compliance tracking, incident management, service scheduling and warranty management; keep the asset earning, longer.

Key capabilities

Everything you'd build in-house — already built.

A decade of fleet-and-rental expertise, codified. Mobile-first. Integrated. Continuously improved by SMYL and the Microsoft cloud underneath it.

Asset lifecycle

One spine for every asset — from acquisition through retirement — with full history and predictive maintenance.

Financial management

Native Dynamics 365 Finance integration — invoicing, depreciation, ROI tracking and revenue recognition.

Visual planner

Drag-and-drop fleet planner. See utilisation, conflicts and revenue at a glance — and reschedule in seconds.

Customer Lens

360° customer view — every contract, asset, ticket, payment and conversation in a single, AI-augmented record.

Lifecycle & ROI analytics

Built-in Power BI dashboards for utilisation, revenue per asset, cost-to-serve and lifetime ROI — by asset, by depot, by customer.

Mobile-first UI

Drivers, technicians and depot staff get a real mobile experience — online and offline — that doesn't fight them.

OGRE platform

Built on the Microsoft cloud you already trust.

Core solution on Microsoft Cloud and Power Platform. Latest tech stack for mobile and web. Highly secure and compliant. Continuously benefits from Microsoft's investment in Azure, Dynamics, M365 and Copilot.

Microsoft Azure

Highly secure, compliant, globally scalable cloud foundation.

Dynamics 365 & Power Platform

Native business apps, low-code extensions, integrated AI.

Microsoft 365 & Teams

Seamless integration with Outlook, Teams and the Office stack you already use.

Book an OGRE demo ogre365.co.uk ↗
+22%
Fleet utilisation in Q1
"
OGRE changed how we think about utilisation. The visual planner alone paid for the platform inside a quarter — and the team behind it actually picks up the phone.
MI
Marcus InglisManaging Director · Northfield Plant
See OGRE live

A 30-minute walkthrough on your real numbers.

Bring us your fleet, your contracts, your shape of the problem. We'll show you OGRE against it.